Ostuni, known as the "White City," boasts a rich and multifaceted history, with origins dating back to the Paleolithic era. The current settlement evolved from a Messapian foundation, later adopted by the Romans. Its strategic hilltop location made it a coveted site over the centuries for various cultures and rulers, including Byzantines, Normans, and Spaniards, whose influences significantly shaped the city.Ostuni's architecture is its most iconic feature, defined by the characteristic whitewashed houses that shape the historic center. At the heart of the old town stands the Concattedrale di Santa Maria Assunta, a remarkable example of Late Gothic and Baroque architecture, with its impressive rose window. Narrow alleys, stairs, and arches weave through the labyrinth, lined with historic palazzi and defensive walls, testament to the city's resilience.The local culture is deeply rooted in its agricultural heritage and religious traditions. Since ancient times, the region has been renowned for its olive groves and the production of high-quality olive oil, a central component of Ostuni's identity. The annual Cavalcata di Sant'Oronzo, a solemn procession honoring the patron saint, manifests its deep roots in time-honored customs. These festivals and the regional Apulian cuisine are expressions of a vibrant tradition.