Union Square, SoMa and the Embarcadero make up downtown San Francisco along Market Street, from the shopping district around Union Square to the Ferry Building on the bay.
Union Square, SoMa and the Embarcadero make up downtown San Francisco along Market Street, from the shopping district around Union Square to the Ferry Building on the bay. This is where many visitors stay, where BART and the cable cars stop, and where you'll find the big art museums and the waterfront farmers market.Union Square is the hotel and shopping district, with department stores and the cable car turnaround at Powell and Market. South of Market Street, SoMa has SFMOMA, Yerba Buena Gardens and Moscone Center by day and bars and clubs in old warehouses by night. The Embarcadero is the bayfront boulevard that replaced the elevated freeway torn down after 1989, now lined with palms, a bike path and the F-line's vintage streetcars. Its centerpiece is the 1898 Ferry Building.Plan your day: Hit the Saturday farmers market at the Ferry Building in the morning, walk along the water, then head up Market Street to SFMOMA.Heads-up: Between Union Square, Civic Center and the Tenderloin, the street scene can change within a few blocks. For current safety information, see the UK FCDO Travel Advice.
Sights in Union Square, SoMa & the Embarcadero
Discover the most important sights and attractions
Historic Landmark
1Ferry Building
The 1898 Ferry Terminal, with its 75-meter-high clock tower, stands at the end of Market Street. Since its restoration in 2003, the long ground-floor hall has been a market hall featuring cheese, bread, oysters, coffee, and food stalls. The Ferry Plaza Farmers Market takes place in front of it on Tuesdays and Thursdays from 10 AM to 2 PM, and Saturdays from 8 AM to 2 PM, with Saturdays being its largest and busiest day. From the piers behind the building, ferries depart for Sausalito, Oakland, and Alameda.
The San Francisco Museum of Modern Art at 151 Third Street, founded in 1935, is one of the largest modern art museums in the USA. Mario Botta's 1995 building was extended by Snøhetta in 2016. The collection features Frida Kahlo, Diego Rivera, Pollock, Rothko, and Warhol, while a large living wall grows on the third floor. Adults pay $30; under 19s enter free. Closed Wednesdays, open until 8 pm Thursdays. The ground-floor gallery on Howard Street is free.
The park between Third and Fourth Street opened in SoMa in 1993. Behind the Martin Luther King Jr. Memorial's waterfall, you walk along glass panels featuring quotes from his speeches. In the south, a restored 1906 Charles Looff carousel turns. Nearby are the YBCA art center, a children's museum, and an ice rink. Perfect for a break between SFMOMA and Union Square; admission is free.
The 2.2-hectare park is located on the roof of the Salesforce Transit Center and opened in 2018. Paths lead through gardens with trees and flowers, plus there are play areas and a cafe terrace, all overlooked by SoMa's skyscrapers. Access is possible via the small gondola at the corner of Mission and Fremont Street (often out of service), or by stairs, escalators, or elevators. Admission is free.
The square bordered by Geary, Powell, Post, and Stockton Street is the heart of the shopping and hotel district. At its center stands the 1903 Dewey Column, topped by a goddess of victory. Surrounded by department stores like Saks and Neiman Marcus, it hosts an ice rink and a large tree during the pre-Christmas season. Two blocks south, at Powell and Market Street, the Cable Cars turn around, marking the start of the queue.
Oyster bar in the Ferry Building, run by an oyster farmer from Tomales Bay north of the city. The menu features raw and grilled oysters and other seafood dishes; through the windows, you see the Bay Bridge. Reservations are limited, and at lunchtime and on weekends, you often wait a while for a spot at the bar.
Peruvian fish restaurant by chef Gastón Acurio on the Embarcadero, with a large terrace on a pier north of the Ferry Building. Order Ceviche, Causa, and Anticuchos, and a Pisco Sour. The Infatuation particularly praises the terrace; on sunny days, booking an outdoor table is highly recommended.
Das Fischrestaurant an der California Street 240 im Financial District geht auf einen Kaffeestand von 1849 zurück und gilt als ältestes durchgehend betriebenes Restaurant Kaliforniens. Kellner in weißen Jacken servieren über Holzkohle gegrillten Fisch, Cioppino, Sand Dabs und Hangtown Fry. Nur ein Teil der Plätze ist reservierbar, der Rest geht an Laufkundschaft, mittags wird es mit Büroleuten voll.
San Francisco sourdough has been famous since the Gold Rush. Bakeries in the Ferry Building marketplace sell fresh loaves, perfect for a picnic by the water.
Bay oysters
Oysters from Tomales Bay and other farms north of the city are served raw or grilled at the oyster bars along the Embarcadero.
Farmers market
At the Ferry Plaza Farmers Market, Northern California growers sell fruit, vegetables, cheese and street food. Saturday morning is the biggest; weekdays are calmer.
Culture and history
During the Gold Rush, ships piled up along the Embarcadero; many were abandoned and buried under landfill, which is how the waterfront crept out into the bay. Until the bridges opened in the 1930s, the 1898 Ferry Building was the gateway to the city.The freeway: From the 1950s, the Embarcadero Freeway cut the city off from the water. After the 1989 Loma Prieta earthquake it came down for good (it was gone by 1992), making way for today's palm-lined boulevard.SoMa: The old industrial and warehouse district became the heart of the tech industry in the 1990s, and companies like Salesforce are headquartered here.Art: SFMOMA and the Yerba Buena Center for the Arts anchor the blocks around Yerba Buena Gardens, along with several smaller museums.
Prohibition-era speakeasy at 501 Jones Street, a few blocks west of Union Square on the edge of the Tenderloin. Book online to receive a password via email beforehand. Tables are limited to 90 minutes, phones must stay in pockets, and conversation should be kept low. Without a reservation, you can access The Library bar next door. For your evening journey, it's best to take a taxi or ride-share.
A gallery and event venue in an old warehouse on Minna Street in SoMa, just steps from SFMOMA. During the day, it features rotating exhibitions; in the evenings, there's a bar, DJ nights, parties, and art events. Check the event calendar on the website for what's on, as some evenings are closed for private events.
Getting around Union Square, SoMa & the Embarcadero
Downtown is flat and easy to walk; Union Square to the Ferry Building is about 20 minutes down Market Street.BART and Muni Metro: Civic Center, Powell, Montgomery and Embarcadero stations run under Market Street. BART gets you here from SFO in about 30 minutes, no transfer needed.Muni Metro T: The Central Subway stops at Union Square/Market Street and Yerba Buena/Moscone and continues to Chinatown.F-line: The vintage streetcars run down Market Street and along the Embarcadero to Fisherman's Wharf.Ferries: From the Ferry Building, Golden Gate Ferry runs to Sausalito and Larkspur, and San Francisco Bay Ferry to Oakland, Alameda and Vallejo. You can pay with Clipper.Driving: Hotel parking is steep. Big public garages like Union Square Garage are often cheaper, especially if you reserve online.
Accommodations in Union Square, SoMa & the Embarcadero
Find perfect stay in Union Square, SoMa & the Embarcadero